What is demand side advertising (DSP)?

Demand side advertising (DSP) is a software platform that allows advertisers to buy digital advertising inventory programmatically. This means that advertisers can use DSPs to automate the buying process, rather than having to manually negotiate deals with publishers. DSPs give advertisers access to a wide range of advertising inventory, including display ads, video ads, and native ads. They also offer a variety of targeting options, so advertisers can reach their target audience with precision.

How is DSP beneficial for Amazon sellers?

DSPs can be a valuable tool for Amazon sellers who want to reach new customers and grow their sales. Here are some of the benefits of using DSPs for Amazon sellers:

Reach a wider audience: DSPs give advertisers access to a wide range of advertising inventory, including both Amazon-owned and third-party websites and apps. This means that advertisers can reach their target audience on and off Amazon.

Target your audience: DSPs offer a variety of targeting options, so advertisers can reach their target audience with precision. For example, advertisers can target their ads based on demographics, interests, shopping behavior, and even purchase history.

Track your results: DSPs provide detailed reporting so that advertisers can track the performance of their campaigns and make necessary adjustments. This information can be used to improve future campaigns and get better results.

Why choose Brands Dynamo?

Brands Dynamo is a leading Amazon advertising agency that specializes in using DSPs to help businesses grow their sales on Amazon. We have a team of experienced professionals who can help you create and manage successful DSP campaigns. We also offer a variety of other Amazon advertising services, such as keyword research, product listing optimization, and campaign management.

We believe that DSPs are the most effective way to reach new customers and grow your sales on Amazon. We can help you use DSPs to reach your target audience, target your ads with precision, and track your results so that you can improve your campaigns over time. If you’re serious about growing your business on Amazon, then we encourage you to contact us today to learn more about how we can help you.