If you are a seller or a brand owner who wants to sell your products on Amazon, you might have heard of Amazon Vendor Central. But what exactly is it and how does it work? In this blog post, we will answer some of the most common questions about Amazon Vendor Central and help you decide if it is the right option for you.
What is Amazon Vendor Central?
Amazon Vendor Central is a platform where you can sell your products directly to Amazon as a wholesaler. This means that you are not selling to the end customers, but to Amazon itself. Amazon then takes care of the pricing, marketing, fulfilment, customer service, and returns for your products. You are essentially acting as a supplier for Amazon.
What are the benefits of Amazon Vendor Central?
Selling through Amazon Vendor Central has some advantages, such as:
– You can access Amazon’s large customer base and trust
– You can leverage Amazon’s marketing and advertising tools, such as Sponsored Products, Sponsored Brands, and A+ Content
– You can reduce your inventory and fulfilment costs and risks, as Amazon handles them for you
– You can improve your brand visibility and credibility, as your products will have the “Ships from and sold by Amazon.com” badge
– You can get access to exclusive programs and features, such as Subscribe & Save, Prime Pantry, and Amazon Vine
What are the challenges of Amazon Vendor Central?
Selling through Amazon Vendor Central also has some drawbacks, such as:
– You have less control over your pricing, as Amazon sets the retail price for your products
– You have less control over your inventory, as Amazon decides how much and when to order from you
– You have less control over your branding, as Amazon may bundle or repackage your products
– You have less control over your customer relationship, as Amazon owns the customer data and feedback
– You have to comply with Amazon’s strict requirements and policies, such as packaging, labelling, shipping, invoicing, and chargebacks
How to get started with Amazon Vendor Central?
To sell through Amazon Vendor Central, you need to be invited by Amazon. This means that you have to meet certain criteria, such as:
– Having a registered trademark for your brand
– Having a proven track record of sales and quality
– Having a competitive pricing and margin
– Having a reliable supply chain and fulfilment capability
However, there is no guarantee that you will be accepted.
How can Brands Dynamo help you with Amazon Vendor Central?
If you are a new seller or a brand owner who wants to sell your products on Amazon Vendor Central but don’t have access or don’t have enough knowledge, we at Brands Dynamo can help you. We are a team of experts who have years of experience in selling on Amazon Vendor Central. We can help you with:
– Getting an invitation from Amazon
– Setting up your account and product listings
– Optimizing your product content and images
– Managing your inventory and orders
– Handling your invoices and payments
– Dealing with chargebacks and disputes
– Growing your sales and profits
We can also help you sell through our existing accounts or manage your account for you. We have access to multiple categories and markets on Amazon Vendor Central. We can handle everything for you from A to Z.
If you are interested in working with us, please contact us today. We will be happy to discuss your needs and goals and offer you a customized solution.
